Wednesday, October 15

Building Links

Tips for Creating Back-Links

One of the absolute best ways to create a stable and high search engine results is to create a plethora of back links, or links on another page that target your site. This can be rather difficult though because it is generally in everyone's interest to get links to their site, not to yours. Here are a few basic tips that can get you started.

Four Tips to Create Good Back-Links:

  1. Join and participate on as many relevant communities as you can. These can be blogging communities, forums, fan sites, professional organization sites, etc. The rule is when deciding if you want to join,
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    can you see other people's profiles, and if so, is there a link in the profile page back to their website. If you answer yes to both, you are most likely good to go. The reason you want to join is because your profile will give you a link back to your website that can be optimized by you, and you will generate links back to your profile when you participate on the site, giving you increasing amounts of legitimacy and therefor more seo-juice.
  2. Create a document with all of your login's and passwords, along with notes about what you can do on those sites so that after a month of craziness (life does happen) where you don't do any link building, it is easy to step right back in.
  3. Find index sites, the more the better. Index sites in your arena are the best, but any index site will do. However, don't ever pay for it, as will be explained later.
  4. Some of you may hate me for saying this, but in the end, you need to contribute. For most people this means you will write articles, blog posts, new pages on your site, etc, etc. However, if you don't like writing, don't let this hold you back! Other options include making videos and posting them on Youtube and Viemo. You can also create audio to share on your site, or through pod-casts.  See this site for a service that lets you create content all in one place.

Bad Back-link Strategies

There are some link building strategies to avoid. Always remember, if it feels like you are gaming the system, it probably isn't the right way to do things. The reason this is so is that Google/Bing are generally allot smarter, better funded, and better equipped to detect fraud than any of us. Do things honestly and you will get benefits in the long run.

Things to avoid include:

  • Paying for links: Google really punishes both sites for bought links. If someone is telling you that they will get you 5000 links in ten minutes, run, run and don't look back.
  • Link trades: Unless you have spent the 50+ hours necessary to learn how to calculate PageRank and can therefor know when you will most like end up ahead, stay away from link trades. It is in the other persons best interest to get more than they give. 
  • Spamming: Pasting the same blabering nonses everywhere you can find that will let you across the internet will get you nowhere and has some serious downsides. Google will know that all the text is the same and punish your site. Also, your accounts and IP address will most likely be blocked by the sites you are spamming, cutting you off from actual participation when you reform.

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